CONTENT STRATEGY & MEDIA PRODUCTION EXPERT
Content is one of the single most powerful ways that social impact organizations can create community and have an impact.
THE POWER OF COMMUNICATION
Ryan Flett is an expert in the art of communication and understands the power and autonomy that content creation offers. He makes it possible for companies to produce powerful, inspiring, creative, compelling and effective content.
TELL YOUR STORY
Helps companies get their message out in a way that inspires their growing audience to rally behind them.
BUILD & OPTIMIZE
Offers a clear structure and process that companies can use to produce optimized and engaging content and campaigns.
CONNECT & ENGAGE
Uses frameworks and work-shopping to clearly define opportunities to connect with your audience.
WHY I DO WHAT I DO
Growing up in the mountains of British Columbia Canada, my upbringing taught me the importance of the environment and our place in it. My father was a forester and photographer, and from him I learned to approach my life and my work with an ethical and environmentalist mindset.
I worked as a photographer and filmmaker in the outdoor adventure industry for over a decade, which further reinforced the importance of building community and awareness around environmental stewardship.
As my career progressed I aligned myself with companies and initiatives that focused on the positive evolution of our environment and societies—and I began to fully realize the potential that content and storytelling has in that space.
I now work with organizations and social/environmental causes to transform their communication strategies to engage with and inspire their audiences.
LET'S SHINE A LIGHT ON THE MOST INTERESTING PARTS OF YOUR STORY
Each platform and type of content is powerful in it’s own unique way, and we can engineer specific outcomes by focusing on which platforms and content will offer the highest value to you and your audience.
Key ingredients include:
Structuring content idea generation
Creating valuable content for your audience
Applying the brand systems
Connecting through stories
Building community on social media
Care for your audience
Facilitate two-way conversations
Long term branding > short term results
Creates community around
a shared cause
Stories make information more memorable
Storytelling fosters empathy and conversations
Tell stories from your own experience & perspective
Connect with your audience on an emotional level
Every piece of content has a job to do
Create and share consistently
Use content to educate and inspire
Content needs to speak
from your core values