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This breakthrough video campaign supported the launch of Mountain Biking BC's new Backcountry Biking Lodge promotion initiative.
Backcountry lodges are one of BC's fast growing tourism industries, and this initiative helped connect the Mountain Bike BC audience with mountain bike lodge experiences through the website and social platforms.
Created tourism asset section MTB BC website
Developed creative campaign and new promo asset
Core media to promote backcountry lodges
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