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Go behind the scenes and see how Kootenay trail building crews are working hard to maintain and develop trails systems for local communities.
The aim of the series is to use narrative and visual storytelling to highlight these seldom seen crews and characters and the passion that they have for their community, trail networks, mountain biking, and access to recreation opportunities.
The series goal is to both entertain and educate people about the importance of trail networks, tourism opportunities and sustainable development while showcasing mountain biking and the trail builders who are dedicated to their local trails
Developed creative campaign and new promo asset
Developed creative campaign and
new promo asset
Core media to promote backcountry lodges
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