Working alongside the RED Marketing Team, we implemented the resort's first social media video program and managed creative and production of all video and photo content from concept to online release for three years.
Social Media Management
The video program also created the media that supported the successful crowd-funded "Fight The Man, Own The Mountain" campaign that raised approximately $1 million.
1.5 million video views
680K organic video views
5.5 million reach
620K engaged users
First Successful ski resort crowd-funding